The Etsy Ads ROI Sheet
Etsy's dashboard calls your ads profitable the moment revenue beats spend, before every attributed sale has paid its transaction fee, processing, postage label, and cost of goods.
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What’s inside
- One .xlsx workbook, four tabs, for Excel or imported into Google Sheets, with an eight-month sample year filled in so every verdict shows itself working and a Start Here tab that shows how to clear it.
- Your Numbers: ten cream cells (average price, postage, label cost, cost of goods, Etsy's published rates, and two dropdowns) that turn into the break-even ROAS your ads must actually clear.
- One row per month, what you spent and what Etsy attributes straight off the Etsy Ads page, and each month reads MADE MONEY or LOST MONEY at your margins, with the Dashboard adding up the true year.
- Offsite Ads handled honestly: type the real fees from your Payment account, or leave them blank and the sheet estimates at your rate and labels the row ESTIMATED, so you always know which numbers are firm.
- Rows it cannot verify read CHECK DATE, CHECK NUMBERS, or CHECK SETTINGS, join no total until fixed, and the Dashboard counts them.
Who this is for
A ROAS that sounds great can still lose money. Etsy calls the campaign profitable at a ROAS of 1, the moment revenue beats spend, but every attributed sale pays the transaction fee, payment processing, the postage label, and your cost of goods before it pays for the ad. The sheet computes the bar your ads must actually clear and holds every month of spend against it.
One tile recomputes a forum seller’s posted year of Etsy Ads, the kind the dashboard calls a win, live at whatever margins you set. At the sample margins it lost money. Where the sheet estimates, it leans against the ads, never for them.