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Cover of The Listing Pipeline

The Listing Pipeline

You changed that listing four times and have no idea which change did it. Etsy does not keep your old titles — the only record is the one you make yourself, and almost nobody makes one.

View on EtsyThe current price is on Etsy. We make and sell this ourselves — this is not an affiliate link.

What’s inside

  • Five databases: Listings, Keyword Bank, Listing Keywords, Experiments, and the Production Queue.
  • One change, one date, the exact before and after, measured fourteen days later — with rows marked contaminated if you change something else in the window.
  • A keyword bank where dead terms stay dead, so nobody puts them back next year.
  • The refresh queue that fills and empties itself off a ninety-day formula — a queue you fill by hand is a to-do list, and goes stale as fast as the listings.
  • The cannibalisation check: two of your listings sharing four tags are competing with each other, and one is losing.

Who this is for

The system is a lab notebook for a shop. In the worked example a listing goes from forty views a week to ninety-six, and the seller knows exactly why: they changed one thing, wrote down what it looked like before, and read the number a fortnight later.