The Price Floor Calculator & Playbook
Most people price by looking at a competitor and going slightly under — a number that knows nothing about your costs. This works out the number below which a sale costs you money.
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What’s inside
- A 41-page playbook in fourteen chapters, with two complete worked examples — a candle maker and a freelance bookkeeper — and every formula derived, never asserted.
- The floor calculator spreadsheet: maker floor, service floor, a quarterly log, and a read-me. Type into the cream cells; everything else calculates.
- Six printable worksheets, from valuing your own labour to the quarterly review.
- Twelve conversation cards — for giving the number, for the standard pushbacks, and for raising a price on someone who already buys from you.
- The chapter most pricing advice skips: what to do when your honest floor is above what the market pays, with four options and the cost of each made visible.
Who this is for
It takes about ninety minutes with the calculator open, plus one two-week measurement of your productive hours — the step you cannot rush. What you get at the end is a defensible number, and the words to say it out loud without apologising for it.