ShopTemplates

Cover of The Proposal & SOW Engine

The Proposal & SOW Engine

The proposal is the most expensive unpaid work you do, and you rewrite most of it from scratch every time. The reusable half — priced scope blocks and a win rate you can read — is the half nobody gives away.

View on Etsy (opens in a new tab)The current price is on Etsy. We make and sell this ourselves — this is not an affiliate link.

What’s inside

  • Nine connected databases, including the Rate Model, Scope Blocks, the Exclusions Library, Proposals with per-line economics, Price Bands, and Leads.
  • Twenty-three priced, reusable scope blocks — each with what the client gets, definition of done, and an implied hourly that is usually the first hard truth this system tells you.
  • Fourteen exclusions keyed to the discovery-call phrases that should trigger them, with what to sell instead.
  • Win rate by price band, with a confidence column that says too-few-to-trust rather than letting a two-row win rate flatter you.
  • Eight guide pages, a proposal document skeleton built to paste into your real signing tool, and four AI prompt blocks that assemble tiers from your own block library.

Who this is for

The listing opens by telling you a competent free Notion proposal template exists, and to go look at it first. The document with your logo on it is the commodity half of this business. What is not free anywhere is a priced block library, an exclusions library, and a win rate you can read by band — and the most common reason proposals die in the data is not price. It is no decision, went quiet.